Starting a Beverage Company?
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Coordinating with a beverage manufacturing plant to process and bottle the product is not an easy task. Whether to choose a contract beverage manufacturer or filler (or both) will depend on a host of factors beginning with location.
Ideally, it is preferable to have a beverage manufacturing plant that is in close proximity to the network of distributors. A distant location could adversely affect profit margins or ultimately the price, due to added shipping costs, storage fees, labor and other collateral expenses.
Identifying a beverage manufacturing plant that has existing capabilities to meet the processing needs is another criterion. That allows for expediting the product development cycle.
Other key components to beverage manufacturing are quality control and safety. This requires close monitoring of all established food safety procedures. The ramifications of choosing an inappropriate beverage manufacturing plant for the product could be disastrous. The beverage manufacturer should be able to provide quality and consistency during the manufacturing process in order to meet consumer expectations and adhere to regulatory guidelines.
Once the product has gone to market, it is still important that product development cycles remain fast and adjustable. Meeting the demands of retailers and consumers is paramount at this stage. Delays in the manufacturing process can be costly. Lost orders due to lack of inventory, vacant storage facilities, and competitors lying in wait, can wreak havoc. Consumers can switch brands in an eye blink, paving the way for trial of a competing brand. Use manufacturing companies who use sophisticated, integrated systems and solutions to keep the production running smoothly.
Collaborating with a reputable beverage industry expert will offer the best shot succeeding in this challenging sector and seek to establish rapport with this strategic partner.